- Offering customized products and technical services

- Strengthening innovation capabilities

- Reshuffling product portfolio through process improvement and automation

- Securing consistency in the quality of recycling items to realize key values

- Improving the standardization of recycling to secure corporate identity as a sustainable company

- Proving the excellence of the program through recycling energy

- Strengthening competitiveness by developing the capabilities of employees through on-the-job training

- Pursuing diversity and globalization in its corporate culture

- Running a human resource pool from footwear communities